TMX Group Film The Future is Yours to See by The Garden

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The Future is Yours to See

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Industry Investments
Media Film
Market United States
Agency The Garden
Creative Director Shane Ogilvie
Art Director Grant Cleland
Copywriter Erin Beaupre, Sean Atkinson
Released November 2017

Credits & Description

Campaign Title: “The Future is Yours to See”
Client: TMX Group
Alison Simpson - Senior Vice President Marketing, Communications & Brand
Agency: The Garden
Creative Director: Shane Ogilvie
Strategy Director: Shari Walczak
Strategists: Darla Miazdyck, Sarah Phillips
Art Director: Grant Cleland
Copywriters: Sean Atkinson, Erin Beaupre
Project Cultivator: Jessica Lax
Design Director: Omar Morson
Designer: Adriana Mahalean
Director of Visual Media: Jamie Morren
Print Producer: Kari Macknight Dearborn
Broadcast Producer: Melanie Lambertsen
Editor: Brett Erina
Post House: The Vanity
Audio House: Pirate Radio & Television
Director, Composer: Chris Tait
Sound Engineer: Keith Ohman
Producer: Lauren Davies
Media: Wills & co
Jeff Wills
Dave Fernandes
MX Group has launched a new global marketing campaign, designed to celebrate progress and breakthrough achievement in today's continuously-evolving business landscape and to highlight the important role TMX plays in connecting visionary clients to a limitless world of opportunity.
The culmination of a transformational journey which began in November 2014, TMX's new campaign brings to life a fresh and differentiated approach to marketing within the financial industry that aligns with TMX's new direction and corporate strategy. The inspiring campaign features thought-provoking messages across digital and high-profile media installations which serve to highlight the company's role in helping a broad spectrum of clients, including investors and companies across various industries achieve their goals. The campaign will continue over the next few months.
"This is a proud day for TMX, as we unveil a dynamic and powerful new brand identity that reflects our focus on the future and brings our company's unified strategic mission to life for the first time in our history," said Lou Eccleston, Chief Executive Officer, TMX Group. "The new TMX is focused on the future, poised to seize on our positive momentum in the marketplace and in continuous pursuit of new ways to help convert the aspirations of our domestic and global client base into game-changing successes."
In creating The Future Is Yours to See, TMX undertook a company-wide branding exercise, led by Alison Simpson, SVP Marketing & Brand, TMXGroup, to define the themes that best illustrate the full scope of TMX's role in the marketplace. Research conducted with a wide set of stakeholders revealed the opportunity to bring meaning to the TMX brand and to build awareness of the many ways TMX represents and advocates for progress in Canada's capital markets.
"Business today is changing faster than ever before and creating boundless opportunities," said Ms. Simpson. "Our campaign celebrates TMX'simpactful role in empowering the ideas of tomorrow, fueling opportunity and driving progress in new and compelling ways. At TMX, truly, The Future is Yours to See."