Finnish Cancer Organisations Film SMOKING CHANGES PEOPLE? by 358 Helsinki

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Industry Charities, Foundations, Volunteers, Anti-smoking, Against Cancer
Media Film
Market Finland
Agency 358 Helsinki
Director Olli Ronka
Copywriter Ale Lauraeus, Jonathan Mander, Antti Tähtinen
Producer Petteri Lehtinen
Production Grillifilms
Released June 2013

Credits & Description

Remember the pictures of black lungs we were shown at school to stop us from smoking? 358 Helsinki thought it was time to replace that imagery with 21st century technology. And make it more shocking. Together with Cancer Society of Finland we created the website, where you see the many effects tobacco has on the body. It brings those pics of black lungs into the iPad age.
Teachers use the site to teach of smoking's dangers. After we'd reached the teachers, we did a campaign in movie theatres to raise awareness among the teens.
Category: Public services & utilities
Media: TV
Brand: Finnish Cancer Organisations
Agency: 358 Helsinki
Production: Grillifilms
Country: Finland
Director: Olli Rönkä
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Ale Lauraéus
Copywriter: Antti Tähtinen
Copywriter: Jonathan Mander
Producer: Petteri Lehtinen
Graphic Designer: Isa Jokela-Gomez
Agency Producer: PEGGY PETRELL
Producer Petteri Lehtinen
Prod coordinator Mia Ekman
DOP Teppo Högman
Stylist Anu Pirilä
Makeup Milla Puolakanaho
Gaffer Karri Pöykiö
Cam assist Jouko Piipponen
Casting Icon Nordic / Terje Kissa
Post producer Niko Kuurne / Talvi Digital
Grading Henri Pulla
VFX Mikko Löppönen / Luis Lazcano / Eddie Wong
Music Samuel Rönkä
Audio design Silencio / Karo Broman