|Industry||Household maintenance & pet products, Home Furniture, Retail, Distribution & Rental companies|
|Agency||DDB Sao Paulo|
|Creative Director||Marco Versolato, Andre Pedroso, Joao Carlos Mosterio, Jaques Lewkowicz|
|Account Supervisor||Suzana Poli, Marcelo Trivilato, Mônica De Carvalho|
|Técnicas de Producción Audiovisual||Producción General||Sol de Bronce|
Credits & Description
Tok&Stok and DDB Brasil present "Village", a super production created in partnership with Fulano Filmes. The film conveys the brand's concept "easy to assemble furniture" in a way never before seen in the brand's communication history. The brand has been in the market for 35 years. In the ad, young men from a small villa get ready to go on an "initiation trip", to become grown men. As they leave to go to the woods, their mothers, girlfriends, wives and fathers wait with anticipation. Alone, the young men continue on their journey, scared, walking carefully and spend the night in the woods. Until the day comes and they return to the villa as heroes, as men, bringing something with them: their own furniture. The caption for the film: "Tok&Stok. Easy to assemble furniture".