Tok&stok Film Village by DDB Sao Paulo

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Village

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Industry Household maintenance & pet products, Home Furniture, Retail, Distribution & Rental companies
Media Film
Market Brazil
Agency DDB Sao Paulo
Director Mariana Youssef
Creative Director Marco Versolato, Andre Pedroso, Joao Carlos Mosterio, Jaques Lewkowicz
Account Supervisor Suzana Poli, Marcelo Trivilato, Mônica De Carvalho
Production Fulano Filmes
Production Sirena Films
Released May 2013

Awards

FIAP 2014
Técnicas de Producción Audiovisual Producción General Sol de Bronce

Credits & Description

Tok&Stok and DDB Brasil present "Village", a super production created in partnership with Fulano Filmes. The film conveys the brand's concept "easy to assemble furniture" in a way never before seen in the brand's communication history. The brand has been in the market for 35 years. In the ad, young men from a small villa get ready to go on an "initiation trip", to become grown men. As they leave to go to the woods, their mothers, girlfriends, wives and fathers wait with anticipation. Alone, the young men continue on their journey, scared, walking carefully and spend the night in the woods. Until the day comes and they return to the villa as heroes, as men, bringing something with them: their own furniture. The caption for the film: "Tok&Stok. Easy to assemble furniture".
Agency: DDB Brasil
Client: Tok&Stok
Title: Vila/Village
Executive Creative Director: Marco Versolato
Creative Director: Marco Versolato, João Mostério, André Pedroso
Copywriter and Art Direction: Una Rubia en el Avión
Agency Producer: Gibinha (Giberto Pires), Ana Lúcia Marques
Account Supervisor: Mônica de Carvalho, Suzana Poli, Marcelo Trivilato
Production House: Fulano Filmes
Executive Production: Krysse Mello, Natasha Louckevitch
Director: Mariana Youssef
Photography: Jan Velicky
Lighting: Miro Zila
Edit: Rami D’Aguiar
Music: Supercharango
Sound Desing and Mixagem: Big Foot
Sound Design: Gianni Dusio, Gabriel Soster, Chris Jodão, Equipe Big Foot
Post Production: Fulano Filmes
Production: Sirena Films (Prague)
Advertiser’s supervisor: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena