Tokio Marine Film GREEN GIFT PROJECT: OUR SOLEMN DECLARATION by Tokyu Agency

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GREEN GIFT PROJECT: OUR SOLEMN DECLARATION

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Industry Business equipment & services, Corporate Image
Media Film
Market Japan
Agency Tokyu Agency
Executive Creative Director Takatsune Nakagaki
Copywriter Mitsue Tanabe
Account Supervisor Masayuki Endo
Production Muramatsu Production
Released January 2011

Credits & Description

Category: Corporate Image
Advertiser: TOKIO MARINE & NICHIDO
Product/Service: CSR PROGRAMME
Agency: TOKYU AGENCY
Production Company: MURAMATSU PRODUCTION, Tokyo, JAPAN
Date of First Appearance: Jan 1 2011
Chief Creative Officer: Yasumune Muramatsu
Executive Creative Director: Takatsune Nakagaki
Creative Director: Mitsue Tanabe
Copywriter: Mitsue Tanabe
Agency Producer: Masayuki Endo
Account Supervisor: Masayuki Endo
Cameraman: Kenichi Ishii/Masayuki Naitou/Yukihiro Takahara
Music: Ryuichi Sakamoto
Other Credits: Narration : Misako Konno

English Description
We began our mangrove planting activities in 1999 based on the concept of “insuring the earth’s future,” and have continued them without interruption for the last ten years. We realize, however, that much still remains to be done. Even the term “ecological” has lost some of its value as a result of popularization and overuse, but we nevertheless wish to declare to the people of the world that our project is of long-lasting ecological significance and that we shall continue our efforts for 100 years.