Tokio Marine Film Yesterday/Today by Havas Worldwide Singapore

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Yesterday/Today

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Industry Yachts, Consumer & Public services
Media Film
Market Singapore, Thailand
Agency Havas Worldwide Singapore
Production The Sweet Shop
Executive Creative Director Andrew Van Hook
Art Director Kittisak Poonnotok
Copywriter Shervin Seah
Editor Mark Albiston Und Louis Sutherland
Released March 2015

Awards

One Show, 2016
Film Craft - Editing / Editing Merit

Credits & Description

Company Entering: The Sweet Shop, Bangkok
Entry Title: Yesterday/Today
Brand: Tokio Marine Asia
Advertiser: Tokio Marine Asia Pte Ltd
Agency: Havas Worldwide Singapore, Singapore
Executive Creative Director: Andrew Hook
Copywriter: Shervin Seah
Art Director: Kittisak Poonnotok
Account Director: Antoine De La Seigliere
Strategic Planning Director: Stefano Augello
Agency Producer: Lynn Cheng
Film Production Company: The Sweet Shop, Bangkok
Director: Mark Albiston
Cinematographer: Martyn Williams (Freelance)
Executive Producer: Daniel Ho
Film Producer: Daniel Ho
Production Designer: Boom Suanyai (Freelance)
Casting Director: Aoo Suthipaet
Post-Production Company: Vhq (M) Sdn Bhd, Singapore
Editor: Mark Albiston (The Sweet Shop)
Colorist: Peter Ritcher (Freelance)
Flame Artist: Sandy Ng/Robby Rivai
Sound Production Company: Song Zu, Singapore
Sound Designer 2: Matt Stutter (Freelance)
Sound Engineer: Damian Waddell
Music Composer: Grayson Gilmour (Freelance)
English Synopsis: Most Days Our Lives Are A Complete Blur. We Cant Remember What We Did Yesterday, Let Alone The Day Before. But There Are Certain Days, The Big Days, Which Really Stay With Us - The Milestone Moments. These Are The Days When We Feel Our Lives Truly Progress. Yet Progress Cant Happen Without A Willingness To Manage Risk. Tokio Marine Supports And Inspires This Personal Progress, Allowing Us To Look Forward To The Future With Confidence In Knowing That Well Be Ready For What Is Next.
English Context Explanation: Whilst Well Established In Japan, The Tokio Marine Insurance Brand Is Largely Unknown In South-East Asia. Faced With Negligible Brand Awareness, And A Marketing Budget A Fraction Of The Industry Norm, Tokio Marine Needed To Present A Distinctive Message And Brand Image To Have Any Chance Of Getting Noticed. The Campaign Struck A Unique Chord, Steering Clear Of The Standard Category Cues. The Theme Of personal Progress' Resonated Especially Well In The Regions Developing Markets, Where Economic Growth Is Changing Ordinary Peoples Lives At A Rapid Pace.