Topline Film Race by Y&R Buenos Aires

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Race

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Industry Grocery and Other foods
Media Film
Market Argentina
Agency Y&R Buenos Aires
Director Vladi Paunescu, Borja Diego
Executive Creative Director Martin Mercado, Darío Rial-Diego Tuya, Martín Goldberg- Darío Rial
Creative Director Juan Ignacio Galardi, Gonzalo Fernandez
Producer Andrea Percivali - Luli Kramer
Account Supervisor Eugenia Slosse, Agustin Coste
Editor Alejandro Brodershon
Production Agosto
Released February 2013

Awards

FIAP 2014
Televisión - Cine Alimentos / Comidas / Lácteos / Golosinas / Chocolates / Snacks Sol de Bronce

Credits & Description

Title: Carrera
Advertiser: ARCOR
Agency: Y&R BUENOS AIRES
Category: Sweet Foods & Snacks
Agency Producer: Agustin Borgognoni
Editor: Alejandro Brodershon
Creative Director: Juan Ignacio Galardi
Producer: Luli Krämer
Executive Creative Director: Martin Mercado
Advertiser's Supervisor: Martin Virues
Sound Design/Arrangement: Noroeste
Director: Vladi
Account Supervisor: Agustin Coste
Executive Creative Director: Diego Tuya
Account Supervisor: Eugenia Slosse
Creative Director: Gonzalo Fernandez
Executive Creative Director: Dario Rial
Sound Design/Arrangement: Inaudito
Director: Diego
Animation: Hook Up
Director Of Photography: Julian Ledesma
Post Production: La Posta
Agency Producer: Luis Pompeo
Executive Creative Director: Martin Goldberg

Brief Explanation
The action takes place inside a bar. A group of friends sit at a table with a beautiful girl when one of them puts in motion a strategy to seduce her by making embarrassing comments about each of his friends to eliminate them one by one from the competition. This goes on until our main character takes rapid-response action and overtakes his opponent to finally get the girl. As a metaphor to represent the competition we see clips of Wacky Race cartoons, representing the characters and subtext of our spot.