|Industry||Clothing, Public awareness|
|Chief Creative Officer||Jules Chalkley|
|Associate Creative Director||Grace Henwood|
|Creative Director||Matt Pam, Simon Hipwell|
|Art Director||Augustine Cerf|
Credits & Description
BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island's Chris Hughes and Topman. Launching on World Mental Health Day, CALM's new work #DontBottleItUp aims to show men it's okay to open up rather than bottle up their emotions.