Topman Film #Dontbottleitup, 2 by Bmb London

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#Dontbottleitup, 2

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Industry Clothing, Public awareness
Media Film
Market United Kingdom
Agency Bmb London
Director Lonnie Rankin
Chief Creative Officer Jules Chalkley
Associate Creative Director Grace Henwood
Creative Director Matt Pam, Simon Hipwell
Art Director Augustine Cerf
Copywriter Lauren Peters
Producer Kat Hackethal
Photographer Lonnie Rankin
Production Rankin Films
Director Lonnie Rankin
Production The Mill
Released October 2017

Credits & Description

BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island's Chris Hughes and Topman. Launching on World Mental Health Day, CALM's new work #DontBottleItUp aims to show men it's okay to open up rather than bottle up their emotions.
Media: TV
Category: Clothing & footwear
Client: Topman
Agency: BMB, London
Production: Rankin Film
Country: United Kingdom
Director: Rankin
Copywriter: Lauren Peters
Art Director: Augustine Cerf
Producer: Kat Hackethal
Senior Account Manager: Jamie Weeks
Head of Strategy: Adam Leigh (W Communications)
Head of PR & Activation: David Frossman
CEO: Warren Johnson (W Communications)
Associate Director, Business Affairs: Grace Henwood
Account Manager: Jeff Ingold
Account Management: Gabby Griffin James Delamare
Account Executive: Holly Glackin
Account Director: Ben Clark