Toronto Public Health Film The Makeover by The&Partnership Toronto

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The Makeover

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Industry Public Safety, Health & Hygiene
Media Film
Market Canada
Agency The&Partnership Toronto
Executive Creative Director Ron Smrczek
Art Director Yvette Reitner
Released February 2018

Credits & Description

Category: Health
Media: Film
Brand: Toronto Public Health
Agency: The&Partnership
Geo: Canada
Advertising Agency: The&Partnership, Canada
Art Director: Yvette Reitner
Writer: Jake Bogoch
Executive Creative Director: Ron Smrczek
Agency Producer: Tara Cochrane
Producers (freelance): Raj Dhillon, Allie Pattillo
Illustrator / Animator: Blame Your Brother
Music / Sound: TA2
Published: February 2018
A lot of people don’t know that the city of Toronto has free condoms for anyone, no questions asked. Toronto Public Health keeps the condoms in giant, self-serve bowls at sexual health clinics, community health centres, and colleges and universities across the city.
“Life in the bowl” is a series of short cartoons that treat the condoms as characters who live in those bowls. The condoms live their lives, waiting for the inevitable moment they’ll be chosen. They know they’ll be taken at some point—just not exactly when.