Toshiba Film PAPER by Grey Dusseldorf

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PAPER

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Industry TV
Media Film
Market Germany
Agency Grey Dusseldorf
Director Hauke Hilberg, Kathrin Albers
Art Director Moritz Grub, Regner Lotz
Producer Christian Gemeiner
Account Supervisor Christian Hupertz
Editor Tobias Suhm, Georg Krefeld
Production Bakery Films
Production Slaughterhouse
Production Stoptrick
Released January 2011

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: TOSHIBA EUROPE
Product/Service: 3D TV WL768 SERIES
Agency: GREY/G2 GROUP
Production Company: BAKERY FILMS, Hamburg, Hamburg, GERMANY, GERMANY, GERMANY
Production Company: STOPTRICK, Hamburg, Hamburg, GERMANY, GERMANY, GERMANY
Production Company: SLAUGHTERHOUSE GMBH VISUAL MANUFACTURING, Hamburg, Hamburg, GERMANY, GERMANY, GERMANY
Date of First Appearance: Jan 31 2011
Chief Creative Officer: Andreas Henke/Sacha Reeb
Creative Director: Moritz Grub/Regner Lotz
Copywriter: Moritz Grub/Regner Lotz
Art Director: Moritz Grub/Regner Lotz
Agency Producer: Christian Käutner
Account Supervisor: Christian Hupertz
Producer: Christian Gemeiner
Director: Hauke Hilberg/Kathrin Albers
Editor: Tobias Suhm/Georg Krefeld
Sound Design/Arrangement: Studio Funk
Post Production: Slaughterhouse Gmbh Visual Manufacturing
Cameraman: Ben Goldschmidt
Music: Fritz Rating/Paper
Account Manager: Marco Köditz
Director Of Photography: Jim Lacy
Editing Company: Slaughterhouse Gmbh Visual Manufacturing
Other Credits: Award Management: Felicitas Katzemich

English Description
The new TOSHIBA 3D TVs turn 2D content into 3D entertainment. Or simply put: They turn 2D into 3D. The 60 second film conveys this simple message in a very unconventional, spectacular way. The idea started on a blank sheet of paper. And so does the film. A flat piece of white paper turns into a wonderful origami landscape that is full of amazing detail. A fascinating journey from 2D to 3D. The animated film was shot stereoscopically frame by frame. It uses no cgi and is the world's first stop motion film in real 3D.