WITH 10 YEARS OF LIFE by Dentsu Inc. Tokyo for Toshiba

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WITH 10 YEARS OF LIFE

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Industry Household maintenance & pet products
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Production PARADISE CAFE Tokyo
Released May 2012

Awards

One Show 2012
One Show Consumer Television / Over 60 second - Single Merit

Credits & Description

Type of Entry Product & Service
Category Home Furnishing, Appliances, Maintenance & Household Products
Title WITH 10 YEARS OF LIFE
Advertiser/Client TOSHIBA CORPORATION
Product/Service TOSHIBA LED BULBS
Entrant Company: DENTSU Tokyo, JAPAN
Advertising Agency: DENTSU Tokyo, JAPAN
Production Company: PARADISE CAFE Tokyo, JAPAN
Production Company PARADISE CAFE Tokyo, JAPAN
Name Position
Kenichirou Matsumoto/Shunji Suzuki/Ako Hatano Chief Creative Officer
Makoto Takeuchi/Masumi Nakazawa Executive Creative Director
Eita Nakajima/Junpei Iwata/Yuici Kitada/Sayaka Arimoto/Nao Doko Copywriter
Tsubasa Adachi Art Director
Kazuhisa Matsumoto Agency Producer
Noriaki Takagi Producer
Gen Sekiguchi Director
Rokurota Shimizu Editor
Omunibus Japan Post Production
Hairmake: Satoshi Yamazaki/Production Manager: Ken Onodera Animation
Norikiyo Fujii Lighting
Hideoki Mogi Music
Mikiya Takimoto Cinematographer
Mikiya Takimoto Cinematographer
Production Designer: Momoko Nakamura/Stylist: Ikuko Utsunomiya Other Credits
Brief Explanation
To demonstrate Toshiba’s LED bulb that lasts 10 years, we created a shadow play film. The man gets married and makes a family, but the LED bulb remains the same for the entire 10 years.