Total Film LULLABY by CLM BBDO Paris, Quad

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LULLABY

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Industry Automotive products, services and accessories
Media Film
Market France
Agency CLM BBDO Paris
Agency Quad
Released August 2004

Awards

Eurobest 2004
Tv/Cinema Other Vehicles, Auto Products, & Services Silver

Credits & Description

On one starry night, a small convertible car stops to fill up at a petrol station. Driving the car is a young man of about thirty who rubs his eyes and yawns, exhausted by the distance he has just driven. As he notices that the driver needs to rest, the petrol station attendant takes the petrol pump and fills up the car. He begins to whistle a lullaby. He also gently starts to push the car back and forth in a rocking motion, like a nanny rocking a new-born baby.
The combination of the lullaby and the rocking motion of the car sends the driver slowly but surely to sleep. Satisfied, the attendant gently pushes the car into the car park where we see other drivers in their cars, sleeping deeply.
Context

Since 2003, in conjunction with Road Safety, Total has committed itself to looking after motorists’ safety.
Philosophy/Solution

This year, the legendary helpfulness of This year, the renowned helpfulness of those working at Total petrol stations has a taken a new direction: to take part in the safety of motorists on the road.
To illustrate this commitment, Total and its advertising agency have made a new TV commercial which shows the kindness of the men and women of the Total network to the drivers who stop off at their petrol stations.
Title "Lullaby"
Original Title "La Berceuse (anglais)"
Agency CLM BBDO
City Boulogne Billancourt
Portfolio Also see this ad in the agency portfolio
Production Company: Quad Productions
Advertiser Total
Brand Name Total
Business Sector Garages, Gas Stations
Date of First Publication 8/27/2004
Market France
Country of Production France
Language English
Type Television
Length 50 seconds
Tagline You won't come to us by chance
Original Tagline Vous ne viendrez plus chez nous par hasard

Creative Director Anne de Maupéou, Pascal Grégoire
Art Director Gilles Fichteberg
Copywriter Pierre-Yves Perrin
Director Rémy Belvaux
Production Company Producer Nicolas Duval
Agency Producer France Monnet, Pierre Marcus
Account Manager Marie-Pierre Benitah, Séverine Autret, Isabelle Nancy
Post Production TEVA
Sound Production Wizz Productions
Advertising Manager Dominique Thiolon, Colette Poloni, Claudine Dubanc-Maurtot