Totaljobs.com Film TOASTER by Academy Films, VCCP London

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TOASTER

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Industry Website, Recruiting
Media Film
Market United Kingdom
Agency Academy Films
Director Junior Ad, Si Scott
Art Director Alex Mavor
Copywriter Ed Kaye
Producer Lucy Gossage
Editor Sam Rice-Edwards At The Assembly Rooms
Agency VCCP London
Creative Director Steve Vranakis
Released September 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: TOTALJOBS.COM
Product/Service: JOBS WEBSITE
Agency: VCCP
Production Company: ACADEMY, London, UNITED KINGDOM
Date of First Appearance: Sep 7 2010
Creative Director: Steve Vranakis
Copywriter: Ed Kaye
Art Director: Alex Mavor
Agency Producer: Larissa Miola
Producer: Lucy Gossage
Director: Si/Ad
Editor: Sam Rice-Edwards
Sound Design/Arrangement: Ben Leedes @ Grand Central
Post Production: Jason Watts @ Finish
Cameraman: John De Borman
Lighting: John De Borman
Music: Agua Para Chocolat
Account Manager: Stuart Hogg/Celine Cohen
Planner: Amelia Torode
Cinematographer: John De Borman
Editing Company: Assembly Rooms
Other Credits: Telecine - Seamus @ The Mill

English Description
Finding the right job has nothing to do with luck. It’s about doing everything in your power to maximise your chances of getting the outcome you want. We didn’t want to hold a mirror up to our audience as the “it’s not luck...” message could appear very patronising and preachy. So we used household objects instead, after all, they all have jobs themselves, a toaster toasts, an alarm clock rings, a vacuum... So we used them to reflect an aspiration that we can all relate to, the desire to improve one’s professional situation and get the type of job we can love. And we did it all with a little charm.