Tottori Prefecture Western Region Promotion Council Film Family Time Test by Dentsu Inc. Tokyo

Family Time Test

Pin to Collection
Add a note
Industry Public awareness
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Released December 2016


Ad Stars 2017
Branded Information Videos - Bronze

Credits & Description

Brand: Tottori West
Agency: Dentsu Inc.
The mission is to promote migration to the western region of Tottori Prefecture, one of the least populated areas in Japan, from megacities like Tokyo. With decreasing and aging population, various cities conduct such promotions nationwide. Tottori West, without any distinct features, suffers from a lack of recognition and is not considered as an option, despite being ranked as one of the most comfortable areas to live in for families with small children, whom we aimed as our target audience.