HUG by Leo Burnett Bangkok for Tourism Authority Of Thailand

HUG

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Industry Transport, travel & tourism
Media Film
Market Thailand
Agency Leo Burnett Bangkok
Director Anupap Pongnametta
Creative Director Keeratie Chaimoungkalo, Sompat Trisadikun
Art Director Pipat Uraporn
Copywriter Denchai Kheereeluk
Producer Pavita Phavichitr
Account Supervisor Samira Thancharoenkit
Editor Atisthan Sangkawut
Production Mucky Muck
Released June 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: TOURISM AUTHORITY OF THAILAND
Product/Service: THAI TOURISM
Agency: LEO BURNETT & ARC WORLDWIDE THAILAND
Production Company: MUCKY MUCK, Bangkok, THAILAND
Date of First Appearance: Jun 28 2010
Executive Creative Director: Keeratie Chaimoungkalo/Sompat Trisadikun
Creative Director: Keeratie Chaimoungkalo/Sompat Trisadikun
Copywriter: Denchai Kheereeluk
Art Director: Pipat Uraporn
Agency Producer: Sompetch Nuntasinlapachai
Account Supervisor: Samira Thancharoenkit
Producer: Pavita Phavichitr
Director: Anupap Pongnametta
Editor: Atisthan Sangkawut
Music: Cine Digital
Cinematographer: Prapobe Dungpikool
Other Credits: Associate Producer: Nutjaporn Nudkumhang

English Description
In 2010, the political unrest in Thailand had paralyzed the country for over 2 months. The hatred came to an end with fighting, grenade blasts, arson, and death. Every Thai heart was completely broken.

This TVC was launched as an invitation to inspire the Thais to resume domestic traveling by using the simplest way to show love…HUG.

The story tells the vignettes of Thai people hugging various places; mountain, flowers, sea, fruits, and everything that belongs to Thai. The tonality expresses unpretentious feeling, which inspires all Thais to celebrate the beauty of Thailand once again.