Works » Toyota

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Industry Cars
Media Television & Cinema
Market Italy
Agency Saatchi & Saatchi Milan
Art Director Luca Pannese
Director Xavier Mairesse
Editor Vilma Conte
Copywriter Luca Lorenzini
Producer Erica Lora Lamia

Production Akita Milan
Service Agency Xchanges
Released January 2013


AICP Show, 2013

Credits & Description

Media: TV
Category: Automotive
Agency: Saatchi & Saatchi
Brand: Toyota
Geo: Europe, Italy
Advertising Agency: Saatchi & Saatchi, Milan, Italy

Creative Directors: Jason Romeyko, Agostino Toscana, Luca Lorenzini, Luca Pannese

Copywriter: Luca Lorenzini

Art Director: Luca Pannese

Account: James Griffiths, Florian Voigt
Strategic planning: Elaine Webb, Paulo Carvajal

Head of TV: Raffaella Scarpetti

Producer: Erica Lora Lamia

Director: Xavier Mairesse

DoP: Glynn Speeckaert

Music: Sing Sing

Editor: Vilma Conte

Production House: Akita

Sound Design: The Log

Post Production: Xchanges

The TV Commercial titled The Alternative was done by Saatchi & Saatchi Milan advertising agency for product: Toyota Auris (brand: Toyota) in Italy. It was released in Jan 2013.