The Alternative by Saatchi & Saatchi Milan for Toyota

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The Alternative

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Industry Cars
Media Film
Market Italy
Agency Saatchi & Saatchi Milan
Director Xavier Mairesse
Art Director Luca Pannese
Copywriter Luca Lorenzini
Producer Erica Lora Lamia

Editor Vilma Conte
Production Akita Milan
Service Agency Xchanges
Released January 2013

Awards

AICP Show, 2013
ADVERTISING EXCELLENCE/INTERNATIONAL - Shortlist

Credits & Description

Media: TV
Category: Automotive
Agency: Saatchi & Saatchi
Brand: Toyota
Geo: Europe, Italy
Advertising Agency: Saatchi & Saatchi, Milan, Italy

Creative Directors: Jason Romeyko, Agostino Toscana, Luca Lorenzini, Luca Pannese

Copywriter: Luca Lorenzini

Art Director: Luca Pannese

Account: James Griffiths, Florian Voigt
Strategic planning: Elaine Webb, Paulo Carvajal

Head of TV: Raffaella Scarpetti

Producer: Erica Lora Lamia

Director: Xavier Mairesse

DoP: Glynn Speeckaert

Music: Sing Sing

Editor: Vilma Conte

Production House: Akita

Sound Design: The Log

Post Production: Xchanges