Toyota Film Concept - i by Dentsu Inc. Tokyo

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Concept - i

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Industry Cars
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Production Mt. MELVIL
Director Laurent Barthelemy
Released March 2017

Credits & Description

Category: Automotive
Media: Film
Brand: Toyota
Agency: Dentsu
Geo: Japan
Advertising Agency: Dentsu Inc, Tokyo, Japan
Director: Laurent Barthelemy
Production: Mt. MELVIL
DoP: Jackson Hunt
Post: 8VFX
Design / Animation: Worship
Editor: Nicolas Larroquerre
Offline: Home Digital Pictures
Colorist: Ricky Gausis / MPCLA
Music / Sound Design: Cypher Audio
Audio Mix: Juice Studio West
Published: March 2017
A futuristic and innovative brand film introduces Toyota’s vision for the near future of automobile technology. The car is built in a way in which every element of the vehicle is designed to strengthen the user experience. The film’s narrative is based around a personable relationship that develops as the built in Artificial Intelligence, Yui, learns more about the driver, Noah.