Toyota Film Drive Happy Project by Saatchi & Saatchi New Zealand

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Drive Happy Project

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Industry Cars
Media Film
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Service Agency ALT.VFX
Released April 2018


Ad Stars 2018
Film Film Craft: Animation Bronze
Film Film Craft: Visual effects Crystal

Credits & Description

Media: TV
Category: Automotive
Client: Toyota
Agency: Saatchi & Saatchi New Zealand
Country: New Zealand
VFX Animation/VFX: Alt.VFX
End-frame graphics: Assembly Ltd. GFX
Sound Design: Franklin Rd
Music Composition: Turning Studios
Media Agency: Starcom
Published: April 2018
Toyota New Zealand has launched the Toyota Drive Happy Project via Saatchi & Saatchi New Zealand, which is set to transform the way New Zealanders buy and own a new car. The project pioneers a new way of doing business with private and business customers and is part of the changing face of mobility worldwide. Saatchi & Saatchi New Zealand has created a campaign to bring the Toyota Drive Happy Project to life, personifying the five key new car buying "bothers" Toyota is looking to change.
We're changing the way people buy new cars, forever.