Toyota Film SHEEP by Bouffant, DraftFCB Johannesburg

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SHEEP

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Industry Cars
Media Film
Market South Africa
Agency Bouffant
Agency DraftFCB Johannesburg
Director Dean Blumberg
Executive Creative Director Brett Morris, James Cloete
Art Director Ivor Forrester
Copywriter Frank Kunene
Account Supervisor Mike Di Terlizzi, Nicholas Harpur
Released October 2010

Credits & Description

Category: Cars
Advertiser: TOYOTA
Product/Service: HILUX
Agency: DRAFTFCB SOUTH AFRICA
Production Company: BOUFFANT, Johannesburg, SOUTH AFRICA
Date of First Appearance: Oct 10 2010
Executive Creative Director: Brett Morris/James Cloete
Copywriter: Frank Kunene
Art Director: Ivor Forrester
Agency Producer: Rachel Andreotti
Account Supervisor: Mike Di Terlizzi/Nicholas Harpur
Director: Dean Blumberg

English Description
In this ad, Buddy, the now-famous human-mouthed talking boxer Toyota spokesdog rides around in the Toyota Hilux and makes sarcastic observations about sheep. At the same time as Buddy is making his observations about the silly sheep, we are seeing the Hilux in action, conquering technical off-road sections and carrying heaving loads. Buddy’s line, “What a chop”, has become a national catch-phrase.