Toyota Film Toyota Positive Stories - Craft Guerilla by Saatchi & Saatchi London

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Toyota Positive Stories - Craft Guerilla

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Industry Cars, Hybrid Cars
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Art Director Mark Norcutt
Copywriter Laurence Quinn
Released April 2013

Credits & Description

The movement brightening Britain with a car that runs on electricity, fuel and positivity.
We want to inspire uplifting gestures and selfless acts of thoughtfulness by combining the good-natured public spirit with the positive power of our new Prius Plug-in Hybrid.
Submit your positive idea and we could give you one of our pioneering Hybrid cars to bring it to life. Let's spread some positivity.
Exec Creative Director: Kate Stanners
Copywriter: Laurence Quinn
Art Director: Mark Norcutt
Account Director: Josh Sandford
Production: Saatchi & Saatchi