Toyota Film R+S by Saatchi & Saatchi Los Angeles

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Industry Cars
Media Film
Market United States
Agency Saatchi & Saatchi Los Angeles
Chief Creative Officer Jason Schragger
Associate Creative Director Chip Mcdonald, Brian Morgan
Executive Creative Director John Payne
Creative Director Leo Circo
Art Director Brian Morgan
Copywriter Chip Mcdonald, Richard Beahm
Senior Copywriter Craig Lederman
Production Park Pictures
Director Lance Acord
Released December 2017

Credits & Description

Category: Automotive
Media: Film
Brand: Toyota
Agency: Saatchi & Saatchi
Geo: United States
Advertising Agency: Saatchi & Saatchi, LA, USA
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Creative Director: Leo Circo
ACD / Copywriter: Chip McDonald
ACD / Art Director: Brian Morgan
Senior Copywriter: Craig Lederman
Copywriter: Richard Beahm
Executive Director of Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Content Producer: Antonietta Croft
Music Supervisor: Kristen Hosack
Project Managers: Katie Wood, Jon Cindric
Group Account Director: Ginger Christensen
Account Director: Nicole Timerson
Management Supervisor: Lauren Messina
Account Supervisor: Charles Paterson
Chief Strategy Officer: Mark Turner
Senior Strategic Planner: Brittany Berman
Executive Communications Director: John Lisko
Director of Business Affairs: Linda Daubson
Business Affairs Managers: Katie Banghart, Erin D'Angelo
Production Company: Park Pictures
Executive Producers: Scott Howard, Jackie Kelman Bisbee
Line Producer: Caroline Kousidonis
Director: Lance Acord
Editing Company: Exile Editorial
Executive Producer: CL Weaver
Producer: Remy Foxx
Editor: Shane Reid
Assistant Editor: Culter Gray
Telecine: Ricky Gausis / MPC
Finishing: Arsenal Creative
Finishing Artist: Matt Motal
Finishing Producer: Pravina Sippy
Music: 'Carry You', 'Kola'
Sound Design / Audio Mix: Loren Silber / Lime Studios
Published: December 2017
This holiday season, let’s bring everyone a little closer together.
Toyotathon is back for its 38th year with a 100-second holiday commercial from Saatchi & Saatchi LA that showcases a family’s multi-generational story. 'R+S'premiered Tuesday night, November 28th, on NBC during 'The Voice' in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time when most networks are reducing commercial time.