Toyota Film Quartet by 22squared

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Industry Cars
Media Film
Market United States
Agency 22squared
Associate Creative Director Jason Roberts
Executive Creative Director Kevin Botfeld
Creative Director Matthew Zaifert
Art Director Mo Lockard
Copywriter Aaron Konter
Production Rattling Stick
Director Pontus Lowenhielm, Ole Sanders
Released January 2018

Credits & Description

Client: Southeast Toyota
Campaign Title: 2018 Toyota RAV4 “Quartet”
Agency: 22squared
Agency Location: Atlanta, GA
Executive Creative Director/s: Kevin Botfeld
Creative Director/s: Matthew Zaifert
Associate Creative Director: Jason Roberts
Copywriter: Aaron Konter
Art Director: Mo Lockard
Producer/s: Karen Urqhart
Director of Creative Operations: Amanda Ferber
Group Account Director: Julie Winner
Management Supervisor: Katie Bollock
Photographer (DP): Adam Arkapaw
Production Company: Rattling Stick
Director: Pontus & Ole (Traktor)
Producer: Richard Ulfvengren (Traktor)
Producer: Jeff Shupe (Rattling Stick)
Editorial Company: PS260
Editor: JJ Lask
Producer: Zarina Mak
Audio Record & Mix: Plush, Rob Fielack
Sound Design: Plush, Rob Fielack
Color: Tim Godsall (CO3 NY)
Published: January 2018
22squared’s latest RAV4 spot "Quartet" builds off last year's "RAV4theWin" campaign, which demonstrates how the car's features can help you win the day. In "Quartet", a comedic barbershop quartet personifies the RAV4's four camera view as they help the driver navigate treacherous terrain.