Toyota Film Safer Bike by 22squared

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Safer Bike

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Industry Cars, Bicycles
Media Film
Market United States
Agency 22squared
Chief Creative Officer John Stapleton
Executive Creative Director Kevin Botfeld
Creative Director Mitch Segall, Eric Burke
Released April 2018

Credits & Description

Category: Automotive
Media: Film
Brand: Toyota
Agency: 22 Squared
Geo: United States
Advertising Agency: 22squared, USA
EVP, Chief Creative Officer: John Stapleton
SVP, Executive Creative Director: Kevin Botfeld
VP, Creative Directors: Mitch Segall, Eric Burke
Senior Digital Art Director: Stephen Bridges
Producer (SVP, Director of Integrated Production): Matt Silliman
EVP, Director of Creative Operations: Amanda Ferber
Group Account Director: Julie Winner
Account Supervisor: Christina Kendall
Account Executive: Kelsey Ann Williams
Director: Jay Buim
Creative Director: Falk Eumann
Tech Director: Sun Komen
Executive Producer: Adrianne McCurrach
Producer: Alexis Celic
Editorial Company: Captain and the Fox
Editor: Moss Levenson
Composer: Ben Rosen
Audio Record / Mix: Bare Knuckles
Sound Engineer: Chris Basta / C1
Priority Bicycles:
Dave Weiner, Founder & CEO Priority Bicycles
Connor Swegle, Co-Founder & CMO Priority Bicycles
Mike Senese, Lead Technology Designer
Lauren Jones, Marketing & Creative Manager Priority Bicycles
Steve Szejnrok, Lead Mechanic & Bicycle Design Priority Bicycles
Published: April 2018
Synopsis:
22squared, one of the leading national independent advertising agencies, is collaborating with Southeast Toyota Distributors and New York-based Priority Bicycles to help make the shared roads safer for drivers and cyclists. 22squared concepted and developed a one-of-a-kind, high-tech, working bicycle prototype which re-imagined safety features for cyclists -- all inspired by technology found on Toyota’s new 2018 Camry.