Toyota Film GIRLFRIEND by Saatchi & Saatchi Los Angeles

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Industry Cars, Automotive products, services and accessories
Media Film
Market United States
Agency Saatchi & Saatchi Los Angeles
Released January 2004


Cannes Lions 2004
Film - Gold

Credits & Description

Shot in home video style, an enraged girlfriend takes revenge on her boyfriend's true object of affection, his Tacoma, by pushing it off a canyon cliff with surprisingly disappointing results.
Title "Girlfriend"
Agency Saatchi & Saatchi Los Angeles
City Torrance
Production Company: Harvest
Advertiser Toyota Motor Corporation
Brand Name Toyota
Product Name Tacoma
Business Sector Trucks, Pick-Up Trucks
Date of First Publication 2004
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Get the feeling.
Executive Creative Director Steve Rabosky
Creative Director Harvey Marco
Art Director Dino Spadavecchia
Copywriter Travis Sorge
Director Baker Smith
Producer Brad Stevenson
Account Executive Paul Silverman
Agency Producer Elissa Singstock
Editor Paul Martinez
Editing Company Lost Planet
Special Effects / VFX Method Studios