Toyota Film DONNA: THE BIG HILL by Saatchi & Saatchi Los Angeles

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Industry Cars
Media Film
Market United States
Agency Saatchi & Saatchi Los Angeles
Director Yannick Puig
Executive Creative Director Mike Mckay
Creative Director Ron Thompson
Art Director Juan Cruz Bobillo, John Kritch, Stephan Baik
Copywriter Shannon Wilch, Donnell Johnson
Account Supervisor Andrew Corpman
Editor Ryan Yurada
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: TOYOTA
Product/Service: COROLLA & CAMRY
Production Company: SAATCHI & SAATCHI LA, USA
Date of First Appearance: Oct 25 2010
Executive Creative Director: Mike Mckay
Creative Director: Ron Thompson
Copywriter: Donnell Johnson/Shannon Wilch
Art Director: Juan Bobillo/Stephan Baik/John Kritch
Agency Producer: Tanya Lesieur/Jennifer Vogtmann/Annie Porter
Account Supervisor: Andrew Corpman
Director: Yannick Puig
Editor: Ryan Yurada
Sound Design/Arrangement: 740 Sound Design
Post Production: Eric Ryan
Animation: Yannick Puig
Music: Polly Hall/Andrew Barkan
Account Manager: Kristen Koeller/Kejal Crosson-Elturan
Planner: Ginny Kollewe
Editing Company: Saatchi/Saatchi La
Other Credits: Donna Replogle/Voice Over

English Description
Based on the premise that every Toyota fan has a story about why they love their car, the “Toyota Auto-Biography” campaign was born, a long-term platform on Facebook designed to showcase real people’s stories. As part of the campaign, the agency and client enlisted leading illustrators and animators from all over the world to help bring a few of these real stories to life.