Toyota Film DEE: THE NEW CAR by Saatchi & Saatchi Los Angeles

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Industry Cars
Media Film
Market United States
Agency Saatchi & Saatchi Los Angeles
Director Gabo Gesualdi
Executive Creative Director Mike Mckay
Creative Director Ron Thompson
Art Director Juan Cruz Bobillo, John Kritch, Stephan Baik
Copywriter Shannon Wilch, Donnell Johnson
Producer Carlos Battilana
Account Supervisor Andrew Corpman
Editor Ryan Yurada
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: TOYOTA
Product/Service: COROLLA & CAMRY
Production Company: AMAUTALAB, Los Angeles, USA
Date of First Appearance: Oct 26 2010
Executive Creative Director: Mike Mckay
Creative Director: Ron Thompson
Copywriter: Donnell Johnson/Shannon Wilch
Art Director: Juan Bobillo/Stephan Baik/John Kritch
Agency Producer: Tanya Lesieur/Jennifer Vogtmann/Annie Porter
Account Supervisor: Andrew Corpman
Producer: Carlos Battilana
Director: Gabo Gesualdi
Editor: Ryan Yurada
Sound Design/Arrangement: 740 Sound Design
Post Production: Eric Ryan
Music: Polly Hall
Account Manager: Kristen Koeller/Kejal Crosson-Elturan
Planner: Ginny Kollewe
Editing Company: Saatchi/Saatchi La
Other Credits: Dee Nirschl/Voice Over

English Description
Based on the premise that every Toyota fan has a story about why they love their car, the “Toyota Auto-Biography” campaign was born, a long-term platform on Facebook designed to showcase real people’s stories. As part of the campaign, the agency and client enlisted leading illustrators and animators from all over the world to help bring a few of these real stories to life.