Toyota Shorts - Story no.1 by Saatchi & Saatchi Los Angeles for Toyota

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Industry Cars
Media Film
Market United States
Agency Saatchi & Saatchi Los Angeles
Chief Creative Officer Jason Schragger
Executive Creative Director Fabio Costa
Creative Director Daniel Barak
Senior Art Director Alice Blastorah
Senior Copywriter Shiran Teitelbaum
Production Iconoclast
Director Vania Heymann
Released May 2017

Credits & Description

Toyota introduces a cinematic short film series directed by award-winning director Vania Heymann based on its "Let’s Go Places" tagline, that familiarizes audiences with the Prius and the Camry. The automotive giant partnered with National Cinemedia’'s "pro-tainment" platform to challenge the brand's tagline "Let’s Go Places" and seek a deeper meaning in it.
Media: TV
Category: Automotive
Client: Toyota
Created by: Vania Heymann & Daniel Barak
Agency: Saatchi & Saatchi Los Angeles
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creative Director: Daniel Barak
Senior Copywriter: Shiran Teitelbaum
Senior Art Director: Alice Blastorah
Exec. Director, Integrated Production: Lalita Koehler
Director of Content: Sara Seibert
Executive Producer: Rodrigo Vargas

Production Company: Iconoclast
Director: Vania Heymann
EP & Managing Director: Charles-Marie Anthonioz
Executive Producer: Jean Mougin
Producer: Natan Schottenfels
Line Producer: Patti Getker
Director of Photography: Michael Ragen
Editor: Gal Muggia, Amir Winkler


Grade: Company 3
Post Production: Gravity Films
Sound Design: Soundhouse
Colourist: Sofie Borup
VFX Supervisor: Itay Schiff
Sound Designer/Composer: Assa Raviv

The Film titled Toyota Shorts - Story no.1 was done by Saatchi & Saatchi Los Angeles advertising agency for Toyota in United States. It was released in May 2017.