|Agency||Saatchi & Saatchi Los Angeles|
|Chief Creative Officer||Jason Schragger|
|Executive Creative Director||Fabio Costa|
|Creative Director||Daniel Barak|
|Senior Art Director||Alice Blastorah|
|Senior Copywriter||Shiran Teitelbaum|
Credits & Description
Toyota introduces a cinematic short film series directed by award-winning director Vania Heymann based on its "Let’s Go Places" tagline, that familiarizes audiences with the Prius and the Camry. The automotive giant partnered with National Cinemedia’'s "pro-tainment" platform to challenge the brand's tagline "Let’s Go Places" and seek a deeper meaning in it.