Makes Sense by DraftFCB Johannesburg for Toyota

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Makes Sense

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Industry Cars
Media Film
Market South Africa
Agency DraftFCB Johannesburg
Copywriter Candice Hellens
Released November 2012

Credits & Description

With a great kilowatt output, excellent economy and a standard 4 year service plan. The new Toyota Yaris makes sense.
Client: Toyota South Africa
General Manager; Marketing Communications - Kerry Roodt
Senior Manager: Marketing Communications and Planning - Pieter Klerck
Advertising Manager – Astika Chetram
Creative Credits:
Creative agency: Draftfcb Johannesburg
Executive Business Director: Mike Di Terlizzi
Account Director: Jacqui Fontes Teixeira
Account Executive: Nicole Combrinck
Executive creative director: James Cloete
Deputy Creative Director: Tian Van den Heever
Copywriter: Candice Hellens
Art director: Moira-Gene Sephton
Strategic planner: Justin Cloete
TV production: Barbara Clarke
Media planners: Gwen Bezuidenhout
Production companies: Good Cop