Toyota Film, Digital The Deluxe Package by Saatchi & Saatchi Los Angeles

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The Deluxe Package

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United States
Agency Saatchi & Saatchi Los Angeles
Chief Creative Officer Jason Schragger
Associate Creative Director Neal Desai
Executive Creative Director John Payne, Chris Pierantozzi
Creative Director Marcin Markiewicz
Art Director Neal Desai, Moira Stevenson
Copywriter Craig Ross, Joe Hagel, Antonio Marcato
Production Caviar
Director Jody Hill
Producer Bernard Rahill
Released March 2017

Credits & Description

Media: Web Film
Category: Automotive
Client: Toyota Motor Sales, U.S.A., Inc.
Agency: Saatchi & Saatchi Los Angeles
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne & Chris Pierantozzi
Creative Director: Marcin Markiewicz
ACD/Art Director: Neal Desai
Copywriter: Craig Ross
Copywriter: Antonio Marcato
Copywriter: Joe Hagel
Art Director: Moira Stevenson
Executive Director, Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Director of Digital Production: Keith Bellinger
Senior Broadcast Producer: Jennifer Vogtmann
Digital Producer: Robbie Veltman
Senior Integrated Producer: Tarrah Barbour
Senior Digital Producer: Brian Mount
Music Supervisor: Kristen Hosack
Project Managers: Starla Terrell & Arianna Doykos
Executive Director, Digital: Jeremiah Knight
Managing Director: Erica Baker
Social Group Account Director: Bryan DeSena
Account Director: Hansoul Kim
Account Supervisor: Ben Ortega
Social Account Supervisor: Elizabeth Swointek
Account Executive: Katie Martin
Social Account Coordinator: Jeff Winsper
Manager of Public Relations: Kimberly Harms
Chief Strategy Officer: Mark Turner
Management Director, Connection & Insight Strategy: Don Longfellow
Group Director, Connection & Insight Strategy: Paulo Carvajal
Sr. Connection & Insight Strategist: Lindsey Summers
Connection & Insight Strategist: Meg Hoy
Executive Communications Director: John Lisko
Associate Communications Director, Social: Karen Ram
Media Supervisor, Social: Talia DiDomenica
Assistant Media Planner, Social: Patrick Butcher
Assistant Media Planner: Sara Park
Media Communications Planner: Josh Koo
Business Affairs Manager: Georgette Bivins
Product Information Specialist: Reepak Lal
Proofreader: Paul Jenulis
Production Company: Caviar Content
Executive Producer: Casey Wooden and Michael Sagol
Line Producer: Bernard Rahill
Director: Jody Hill
Editing Company: Arcade
Executive Producer: Chrissy Desimone
Producer: Alexa Atkin
Editor: Dave Anderson
Editor: Kyle Brown
Finish: Timber
Telecine: CO3
Color Artist: Stefan Sonnenfeld
Visual Effects: Timber
Sound Design: Lime - Loren Silber
Mix: Lime - Loren Silber
Digital Production Partner: Caviar Content
Digital Technical Director: Sun Komen
Published: March 2017
CAMPAIGN NAME: Yaris i A - It's Pretty Much The Full Package
The Toyota Yaris iA comes with pretty much everything standard, which is why it doesn’t need packages. But we decided to give it some anyway. The kind of fun packages you would expect from a car that already has it all, like The Whole Enchilada Package which comes with a whole enchilada, or The Deluxe Package which comes with a private jet. To purchase one of these packages, owners visit, enter a code and choose which package they want to buy. And yes, these packages are real - but they're only available to new Toyota Yaris iA buyers.
We recently launched a campaign for the Toyota Yaris iA that we're really excited about. We made packages for a car that doesn't need packages. The Whole Enchilada Package that comes with an actual enchilada, The Collector's Edition Package that comes with a giant case to keep your car in, and the Nature Package that comes with a cloud named after you, just to name a few. And the best part is, they're real. People can actually buy these packages.Hope you enjoy the campaign, we had a lot of fun making it.