|Industry||Toys, Retail, Distribution & Rental companies|
|Chief Creative Officer||David Lubars, Atlanta, Robin Fitzgerald|
|Associate Creative Director||Chris Miller, Atlanta|
|Creative Director||Mike Hanley, Danny Corrales, Atlanta|
|Agency||BBDO New York|
Credits & Description
Kids know that Santa makes his list and checks it twice. That's why today, Toys'R'Us via BBDO Atlanta and BBDO New York, is helping support parents by giving kids an early reminder through its new 2017 holiday campaign: 'The Naughty List Is Not An Option.' Kids, parents and gift givers will be treated to more than 20 broadcast spots (15 and 30-second ads) that portray the hysterical lengths that our little ones go through to avoid the naughty list, like trying to pay for dinner with MONOPOLY money or cooling off a parent who's deep in spin class using The Ultimate Guide to Play holiday catalog as a paper fan.