Trace Mobile Film Never Expire by Net#work BBDO Johannesburg

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Never Expire

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Industry Mobile Communications
Media Film
Market South Africa
Agency Net#work BBDO Johannesburg
Chief Creative Officer Mike Schalit
Executive Creative Director Brad Reilly
Art Director Heidi Kasselman
Copywriter Shane Durrant, Tj Njozela
Released May 2018

Credits & Description

Media: TV
Category: Telecommunications
Client: Trace Mobile
Agency: Net#work BBDO, Johannesburg
Production: Flare
Country: South Africa
Director: Net#work BBDO
Chief Creative Officer: Mike Schalit
Executive Creative Director: Brad Reilly
Copywriter: Shane Durrant
Copywriter: TJ Njozela
Art Director: Heidi Kasselman
Producer: Tanja Rae
Account Director: Ryan Livie
Account Director: Gau Narayanan
Strategist: Tebogo Koena
Sound Engineer: Garrick Jones
Sound Engineer: Thuso Koetle
Agency Producer: Lee-Anne Jacobz
Agency Producer: Kirsty Husband
Editor: James Hosking
Composer: Pulse Music
Photographer: Lourens Smit
Photographer: Liam Lynch
Photographer: Karabo Mooki
Photographer: Hylton Boucher
Photographer: Hanro Havenga
Photographer: Aart Verrips
Photographer: Jodi Vinvogel
Photographer: Jody Brand
Photographer: Andile Buka
Photographer: Jono Wood
Photographer: Paul Samuels
Photographer: Aidan Tobias
Photographer: Shane Durrant
Photographer: Angie Durrant
Designer: Koos Groenewald
Animator: Ryan Paikin
Published: May 2018
Trace Mobile was launching as a new mobile network in South Africa. A network that is specifically for youth, and offers them access to exclusive content, events, and product benefits. We commissioned photographers around South Africa to go to the bars, pubs, protests, concerts, skateparks, and areas where young people feel free to be themselves. They took photos of everything that formed part of the youth's identity. From the hundreds of images we selected the ones that were the most expressive, rebellious, irreverent, or just cool AF to create a TVC that is authentically youthful. This positioned Trace Mobile as a brand that’s not trying to adopt youth behaviour, but one that is part of youth culture with a simple rallying cry - long live the young.