Tracker Film LIFETIME by Joe Public

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LIFETIME

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Industry Automotive products, services and accessories
Media Film
Market South Africa
Agency Joe Public
Creative Director Pepe Marais
Art Director Christo Kruger
Copywriter Antoinette Fourie-Johnson
Production Egg Films
Released October 2010

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: TRACKER
Product/Service: AUTOMOBILE SERVICE
Agency: JOE PUBLIC
Production Company: EGG FILMS, Cape Town, SOUTH AFRICA
Date of First Appearance: Oct 3 2010
Executive Creative Director: Pepe Marais
Creative Director: Pepe Marais
Copywriter: Antoinette Fourie
Art Director: Christo Kruger
Agency Producer: Bronwyn James
Sound Design/Arrangement: Louis Enslin
Music: Brandi Carlile
Account Manager: Melissa Kelly
Editing Company: The Public Pool

English Description
In this advertisement we see a life of a woman in reverse. From her old age and back into her youth. All of her precious memories from inside of a car.



At the end she is a baby in a car that is being chased by police. She is then recovered from the car by a police officer.

"She won't remember him, but he's given her a lifetime worth of memories. Taking back tomorrow."

As South Africa's leading vehicle recovery company, Tracker is dedicated to
the fight against crime in our country. In many hijackings, a driver or passenger is taken along with the car.