Tramontina: Boss by Dcs for Tramontina

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Tramontina: Boss

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Industry Knives
Media Film
Market Brazil
Agency Dcs
Director Chico Deniz
Executive Creative Director Roberto Callage E Régis Montagna
Creative Director Grace Meurer
Art Director Jose Pedro Bortolini, Guilherme Altreider, Diego Wortmann
Copywriter Felipe Lermen, Samir Arrage, Caroline Dienstmann
Producer Sanguebom Filmes
Account Supervisor Lucia Zachia
Production Sanguebom Filmes
Released September 2011

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: TRAMONTINA
Product/Service: PROFESSIONAL KNIVES
Agency: DCS COMUNICAÇÕES
Production Company: SANGUEBOM FILMES, Porto Alegre, Porto Alegre , BRAZIL, BRAZIL
Production Company: B SOUND THINKING , Porto Alegre, Porto Alegre , BRAZIL, BRAZIL
Chief Creative Officer: Roberto Callage
Executive Creative Director: Roberto Callage
Creative Director: Grace Meurer
Copywriter: Samir Arrage/Caroline Dienstmann/Felipe Lermen
Art Director: Diego Wortmann/Jose Pedro Bortolini/Guilherme Altreider
Agency Producer: Ana Paula Luce/Thiago Vanigli/Carlo Taffarel/William Amaral
Account Supervisor: Lucia Zachia
Advertiser's Supervisor: Rosane Fantinelli
Producer: Sanguebom Filmes
Director: Chico Deniz
Sound Studio: B Sound Thinking
Account Manager: Angelica Collet
Planner: Laura Kuhl
Special Effects Computer Graphics: Arion Engers
Director Of Photography: Alberto La Salvia
Account Manager: Angelica Collet
Planner: Laura Kuhl
Special Effects/Computer Graphics: Arion Engers
Director Of Photography: Alberto La Salvia
Other Credits: ART DIRECTION: Patricia Pereira

English Description
Tramontina knives are the main product of the brand. The knives are also recognized for their high performance and accuracy for cutting. The Sharp Cutting campaign is a different way to reinforce its performance, using sharp answers in a short time film, 15” seconds, when the usual in Brazil is 30”.