LESSON by Grey Melbourne for Transport Accident Commission (TAC)

LESSON

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Industry Traffic safety
Media Film
Market Australia
Agency Grey Melbourne
Director Mark Molloy - Exit Films
Executive Creative Director Executive C.d. Ant Shannon
Art Director Peter Becker
Copywriter Nigel Dawson
Producer Wilf Sweetland
Account Supervisor Randal Glennon
Editor Jack Hutchings @ The Whitehouse, Rohan Zerna, Peter Sciberras@method Studios
Production Exit Films
Released July 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: TRANSPORT ACCIDENT COMMISSION
Product/Service: ANTI-SPEEDING AWARENESS
Agency: GREY MELBOURNE
Production Company: EXIT FILMS, Melbourne, AUSTRALIA
Date of First Appearance: Jul 13 2010
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Copywriter: Nigel Dawson
Art Director: Peter Becker
Agency Producer: Sandi Gracin
Account Supervisor: Randal Glennon
Producer: Wilf Sweetland
Director: Mark Molloy
Editor: Rohan Zerna/Peter Sciberras/Jack Hutchings
Sound Design/Arrangement: Phil Kenihan
Director Of Photography: Adam Arkapaw/Germaine Mcmicking/Ryley Brown/Ari Wegner
Editing Company: The Butchery

English Description
Speeding drivers are the biggest killers on Victorian roads. And while young drivers make up 13% of licence holders, they account for 27% of fatalities.

In "The Lesson" friends and family of Luke Robinson speak about the lessons learnt from Luke's death. Luke died on the 28th of March 2010 due to speeding while driving.

The TV ad conveys the message that 'Everybody hurts when you speed.'