Transport Accident Commission (TAC) Film Reality Cheque by Clemenger BBDO Melbourne

Reality Cheque

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Industry Traffic safety
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Creative Director Stephen De Wolf
Creative Joe Sibley, Giles Watson
Released June 2017

Credits & Description

Category: Public Interest, NGO
Brand: Transport Accident Commission
Agency: BBDO
Geo: Australia
Additional Info: Ambient
Advertising Agency: Clemenger BBDO, Melbourne Australia
Creative Director: Stephen de Wolf
Creatives: Joe Sibley , Giles Watson
Published: June 2017
Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home.
Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron.