Transport For London (Tfl) Film Tortoise And The Hare by M&C Saatchi London

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Tortoise And The Hare

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Industry Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency M&C Saatchi London
Creative Director Elspeth Lynn
Creative Robert Graves-Morris, Dipesh Mistry
Production Rattling Stick
Director Sara Dunlop
Producer Stuart Bentham
Released March 2015

Awards

LIA (London International Awards), 2015
TV/Cinema/Online Film - Production & Post-Production Cinematography Bronze Winner
TV/Cinema/Online Film - Production & Post-Production Editing Bronze Winner

Credits & Description

Tortoise and the Hare tale urges teens to think about road safety in new Transport for London ad via M&C Saatchi, London.
Teens Think Slow - The Tortoise & The Hare
Category: Public interest
Client: Transport for London
Agency: M&C Saatchi, London
Production: Rattling Stick
Country: United Kingdom
Director: Sara Dunlop
Executive Creative Director: Elspeth Lynn
Creative Director: Elspeth Lynn
Creative: Dipesh Mistry
Creative: Robert Graves-Morris
Producer: Stuart Bentham
Planner/CSU Director: Gaby Bell
Media Agency: MEC
Media Planner: Gavin Laisby
Production Manager: Emily Atterton
Audio Post Production: Jungle/LFO Sound
Post Production: Electric Theater
Editor: Bill Smedley
Editing Company: Work
Art Director Robert Graves-Morris Dipesh Mistry
Copywriter Robert Graves-Morris Dipesh Mistry
Director Sara Dunlop
Director of Photography Antonio Paladino
Executive Creative Director Elspeth Lynn
Music Composer Alex Ball
Producer Stuart Bentham
Bruce McKelvie
Advertising Agency M&C Saatchi London
Post Production Electric Theatre Collective
Production Company Rattling Stick
Sound Design LFO Sound
Planner Gabrielle Bell
With today’s teens operating in a fast, always-on world, the edit aims to hero ‘slow’. The cool, mindful world of the tortoise is brought to life with long considered scenes that have an effortless flow. It’s these scenes that punctuate the fast fleeting moments where the hares feature. The hare scenes become more erratic as the film goes on, eventually leading to their downfall.