BEARD BOY by J. Walter Thompson New York for Trident

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BEARD BOY

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Industry Chewing-Gum
Media Film
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Tom Christmann
Creative Director Matt Mckay
Art Director Vik Bhalla
Copywriter Mike Maher
Account Supervisor Account Executives
Editor Cosmo Street- Jason Macdonald
Production Epoch Films
Director Michael Downing
Released April 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT FOODS
Product/Service: TRIDENT CHEWING GUM
Agency: JWT NEW YORK
Production Company: EPOCH FILMS, Beverly Hills, USA
Date of First Appearance: Apr 25 2011
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Tom Christmann
Creative Director: Matt Mckay
Copywriter: Mike Maher
Art Director: Vik Bhalla
Agency Producer: Betsy Schoenfeld
Account Supervisor: Account Executives: Christian Hughes/Lauren Hanin/Ryan Gardiner/Irina Shlafman
Director: Michael Downing
Editor: Jason Macdonald
Post Production: No. 6 Editorial
Animation: Method Studios
Planner: Group Planning Head: Dick De Lange/Planner: Melissa Bailey-Wong
Director Of Photography: Director Of Integrated Production: Clair Grupp/Director Of Brand Production: Matthew Anderson
Other Credits: Project Manager: Lindsey Allen/Media Agency: Horizon Media

English Description
A boy with a shaving cream beard tells his parents he is fighting cavities while chewing gum.