CHEW LOVE by The Hive Toronto for Trident

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CHEW LOVE

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Industry Chewing-Gum
Media Film
Market Canada
Agency The Hive Toronto
Creative Director Simon Creet
Production Steam Films
Director Benjamin Weinstein
Art Director Brad Van Schaik
Copywriter Klint Davies
Account Supervisor Michelle Prowse
Editor School Editing - Chris Van Dyke
Released January 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: KRAFT CANADA
Product/Service: TRIDENT LAYERS CHEWING GUM
Agency: THE HIVE
Production Company: STEAM FILMS, Toronto, CANADA
Date of First Appearance: Jan 24 2011
Chief Creative Officer: Simon Creet
Creative Director: Simon Creet
Copywriter: Klint Davies
Art Director: Brad Van Schaik
Agency Producer: Alina Prussky/Sumit Ajwani
Account Supervisor: Michelle Prowse
Advertiser's Supervisor: Mimi Lam
Director: Benjamin Weinstein
Editor: Chris Van Dyke
Sound Design/Arrangement: Roger Leavens
Post Production: Boom Box
Animation: Crush Inc.
Music: Alias/More Than Words Can Say
Account Manager: Jeremy Dupuis
Director Of Photography: Ramsey Nickell
Other Credits: Colourist: Topix

English Description
Trident Layers isn’t an ordinary piece of gum. It’s a delicious strip of candy nestled between two meaty strips of differently flavoured gum So when you put that beautiful looking (and tasting) piece of gum in your mouth and start chewing, you won’t just like it a little bit, you’ll like it a lot. In fact, you might even go so far as saying you LOVE it.

To launch a new campaign for Trident Layers and introduce the Chew Love tagline, we follow a guy who really does love Trident Layers. Joe, our hero, loves the 2 flavours and 3 layers unique to Trident Layers so much that he actually marries it. Seriously - at a beach wedding, in front of his friends, family and a co-worker.

Immediately following the wedding, we see a montage of tender moments shared between our newlyweds over the cheesy, 80’s rock ballad, More Than Words Can Say, by Alias. And judging by Joe’s actions and emotions in some of the scenes, he’s not just going through a bout of Puppy Love with his piece of Trident Layers. He’s experiencing the real thing. He’s experiencing Chew Love.