Triodos Bank: Sustainable advertising: happiness up, greed down by Dawn for Triodos Bank

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Triodos Bank: Sustainable advertising: happiness up, greed down

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Industry Banking & Financial Services
Media Film
Market Netherlands
Agency Dawn
Released September 2011

Credits & Description

Advertised brand: Triodos Bank
Advert title: Sustainable advertising: happiness up, greed down.
Advertising Agency: Dawn, Amsterdam, The Netherlands

Sustainable advertising: happiness up, greed down.
In times of recession, when trust in the economy has come to an all time low, Dawn came up with an outdoor campaign for Triodos Bank, one of the world’s most sustainable banks.
The idea? The usual expressions of the stock exchange have been replaced by concepts that define the sustainable bank. And what other place would be more suitable than the world’s most important tickertape; the Nasdaq in New York. Is it an outdoor campaign? Is it a web movie? Is it a commercial? None of the above. It’s an integrated idea to communicate the bank’s ideas and ideals to a hard-to-reach target group.