Tropicana Film Tropicana: Arctic Sun by BBDO Toronto

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Tropicana: Arctic Sun

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Industry Juice
Media Film
Market Canada
Agency BBDO Toronto
Director Samir Mallal
Executive Creative Director Ian Mackellar
Art Director John Terry
Copywriter Adam Bailey
Producer Michael Haldane
Account Supervisor Paul Tilley - Managing Director
Editor Bijou Editing, Ross Birchall @ Bijou Editorial
Released February 2010


Cannes Lions 2010
Film Lions - Gold

Credits & Description

Advertiser/Client: PEPSICO
Entrant Company: BBDO CANADA Toronto, CANADA
Advertising Agency: BBDO CANADA Toronto, CANADA
Executive Creative Director: Ian Mackellar
Copywriter: Adam Bailey
Agency Producer: Dena Thompson
Advertiser's Supervisor: Dale Hooper
Account Supervisor: Managing Director: Tim Welsh
Production Company: RADKE FILM GROUP Toronto, CANADA
2nd Production Company: FILMGROUP.TV Vancouver, CANADA
Director: Samir Mallal
Producer: Michael Haldane
Editor: Ross Birchall, Bijou
Sound Design/Arrangement: Ross Birchall/Bijou/Didier Tovel, Apollo Studio
Music: Artist/Title: Patrick Watson/ "The Great Escape"
Art Director: John Terry
Post Production: Cherry Beach Sound
Other Credits: Compositor/Alter Ego/James Cooper

Brief Explanation:
This spot shows people creating a giant artificial sun that emits 100,000 lumens of light literally bringing a brighter morning to the frigid, remote Arctic town where its 3,500 residents live without a sunrise for weeks each winter.