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Industry Juice
Media Television & Cinema
Market Canada
Agency BBDO Toronto
Account Supervisor Paul Tilley - Managing Director
Editor Ross Birchall @ Bijou Editorial, Bijou Editing
Producer Michael Haldane
Executive Creative Director Ian Mackellar
Art Director John Terry
Copywriter Adam Bailey
Director Samir Mallal
Released February 2010


New York Festival 2011
Film Beverages Non-Alcoholic Bronze World Medal
Clio Awards 2011
Film Product/Service Gold
One Show 2011
One Show Consumer Television / Over :30 / Under :90 - Single Merit
London International Awards 2010
Television/Cinema/Online Film Beverages - Alcoholic Silver
Television/Cinema/Online Film Music Original Bronze
Television/Cinema/Online Film - Shortlist
Cannes Lions 2010
Film Lions - Gold
FAB Awards 2010
TV Cinema - FAB Award

Credits & Description

Advertiser/Client: PEPSICO
Entrant Company: BBDO CANADA Toronto, CANADA
Advertising Agency: BBDO CANADA Toronto, CANADA
Executive Creative Director: Ian Mackellar
Copywriter: Adam Bailey
Agency Producer: Dena Thompson
Advertiser's Supervisor: Dale Hooper
Account Supervisor: Managing Director: Tim Welsh
Production Company: RADKE FILM GROUP Toronto, CANADA
2nd Production Company: FILMGROUP.TV Vancouver, CANADA
Director: Samir Mallal
Producer: Michael Haldane
Editor: Ross Birchall, Bijou
Sound Design/Arrangement: Ross Birchall/Bijou/Didier Tovel, Apollo Studio
Music: Artist/Title: Patrick Watson/ "The Great Escape"
Art Director: John Terry
Post Production: Cherry Beach Sound
Other Credits: Compositor/Alter Ego/James Cooper

Brief Explanation:
This spot shows people creating a giant artificial sun that emits 100,000 lumens of light literally bringing a brighter morning to the frigid, remote Arctic town where its 3,500 residents live without a sunrise for weeks each winter.

The TV Commercial titled Tropicana: Arctic Sun was done by BBDO Toronto advertising agency for product: Tropicana Juice (brand: Tropicana) in Canada. It was released in Feb 2010.