Tropicana Film SUNRISE by BBDO Toronto, Proximity Toronto

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SUNRISE

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Industry Juice
Media Film
Market Canada
Agency BBDO Toronto
Director Ronnie Koff
Executive Creative Director Peter Ignazi, Carlos Moreno
Creative Director Ian Mackellar
Art Director John Terry
Copywriter Arthur Shah, Adam Bailey
Producer Chris Quilty
Account Supervisor Imaginary Forces
Agency Proximity Toronto
Production Imaginary Forces
Released April 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PEPSICO
Product/Service: TROPICANA PURE PREMIUM ORANGE JUICE
Agency: BBDO CANADA
Production Company: IMAGINARY FORCES, Los Angeles, Toronto, USA, CANADA
Production Company: PROXIMITY CANADA, Los Angeles, Toronto, USA, CANADA
Date of First Appearance: Apr 25 2011
Executive Creative Director: Carlos Moreno/Peter Ignazi
Creative Director: Ian Mackellar
Copywriter: Arthur Shah/Adam Bailey
Art Director: John Terry
Agency Producer: Beatrice Bodogh
Account Supervisor: Imaginary Forces
Producer: Chris Quilty
Director: Ronnie Koff
Music: Apollo Studio
Account Manager: Vp/Group Account Director-Tim Welsh

English Description
We asked Tropicana users to share their sunrise pictures with us so we could in turn share it with other Tropciana fans.Their submissions were used to create the commercial. We also shared it on the Tropicana facebook fan page. Tropicana has always linked the goodness of the sun with the oranges they use to make their juice.