Working Together - Shazam by Marcus Thomas Cleveland for Mtd Troy-bilt

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Working Together - Shazam

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Industry Household maintenance & pet products, Gardening Instruments & Products
Media Film
Market United States
Agency Marcus Thomas Cleveland
Director Paul Street
Executive Creative Director Joanne Kim
Creative Director Jamie Venorsky
Art Director Brian Roach
Copywriter Anthony Pichotta
Producer Taylor Pinson
Account Supervisor Anthony Delvecchio
Editor Dave De Carlo
Production Streetlight Films
Production Track & Field
Released April 2013

Credits & Description

Advert title: Working Together - Shazam
Campaign name: Built for Life
Media: TV
Industry: Yard Equipment
Published: April, 2013
Market: U.S.A.
Language: English
Headline and copy text: “This is the moment... our 18 years in the lab pay off, so you no longer have to mix oil and gas, thanks to our new 4 cycle engine.”
Agency: Marcus Thomas
City, Country: Cleveland, U.S.A.
Website: www.marcusthomasllc.com
Advertiser: MTD Products
Brand: Troy-Bilt
Chief Creative Officer:
Executive Creative Director: Joanne Kim
Creative Director: Jamie Venorsky
Art Director: Brian Roach
Copywriter: Anthony Pichotta
Agency Prod.: Nikki DiFranco
Account Supervisor: Anthony DelVecchio
Production Company: Streetlight Films
Producer: Taylor Pinson
Director: Paul Street
Director of Photography: Joe Provenzano
Editing: Rooster
Music: Eggplant
Sound Design: Eggplant
Post Production: Track & Field
Additional credits:
Editor: Dave de Carlo
Asst. Editor: Drew Stevenson
Editorial Prod.: Yumi Suyam
Flame Artist: Ernie Mordak
Asst. Flame Artist: Jason Pereira
Color Correct: Alter Ego
Telecine Artist: Eric Whipp
Composer: Adam Demelin
Sound Engineer: Nathan Whitehead
Sound Prod.: Nicola Treadgold
Rationale:
Shazam-enabled spot features the String Trimmer and JumpStart cordless starter. Users of the music recognition mobile app (only) can enter an exclusive sweepstakes in which 35 trimmer/starter combo packs will be awarded.