True Fruits Film The Green Screen Prank, Mermaid by BBDO Berlin

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The Green Screen Prank, Mermaid

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Industry Non-alcoholic drinks
Media Film
Market Germany
Agency BBDO Berlin
Director Max Millies, Daniel Warwick
Executive Creative Director Jan Harbeck, David Mously
Creative Director Marius Lohmann
Copywriter David Missing
Producer Dagmar Kalus
Account Supervisor Franzis Heusel
Editor Kai Kniepkamp
Production BIGFISH Filmproduktion
Released June 2013

Credits & Description

Advertiser: TRUE FRUITS
Category: Non-Alcoholic Drinks
Advertising campaign: MERMAID
Director Of Photography: Björn Knechtel
Producer: Dagmar Kalus
Copywriter: David Missing
Executive Creative Director: Jan Harbeck (Creative Managing Directors)
Account Manager: Maike Schröder
Creative Director: Max Millies
Director: Max Millies
Advertiser's Supervisor: Nicolas Lecloux
Other Credits: Styling: Magali Gerberon
Other Credits: Script: David Missing
Chief Creative Officer: Wolfgang Schneider
Director: Daniel Warwick
Account Supervisor: Franzis Heusel
Executive Creative Director: David Mously
Editor: Kai Kniepkamp
Other Credits: Make-Up Artist: Lisa Pfau
Other Credits: Max Millies
Creative Director: Marius Lohmann
Agency Producer: Steffen Gentis (Head Of Tv)

Brief Explanation
true fruits smoothies stand for a simple promise: 100% fruit - no tricks. That means 0% artificial flavours, colours or concentrates. To communicate this in an entertaining way we created the first computer animated campaign without computer animation: The green screen prank.Unsuspecting actors were invited to a green screen shoot where they had to interact with imaginary fruit crea-tures in a CGI fantasy world. Of course we never planned on adding any computer effects. Just like we would never add anything artificial to our delicious smoothies. The result: three entertaining TV ads that contain: 0% special effects and 100% clueless actors.