Great Deal by DW+H, Santa Monica for TrueCar

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Great Deal

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Industry Automotive products, services and accessories
Media Film
Market United States
Agency DW+H, Santa Monica
Editor Adam Pilkington
Released November 2012

Credits & Description

Client: TrueCar, Santa Monica, Calif.,
Auto pricing information website.
Agency: DW+H, Santa Monica, Calif.
First work for new client.
Campaign:
Brand relaunch, emphasizing the quantity of TrueCar's data.
Transparent pricing information originally introduced in 2011 was unacceptable to many network dealers.
Executions: Two TV :30s
Graphic signature:
"The Curve." TrueCar users now see a bell curve of aggregated prices paid for a given car in a given geographic area, and their potential TrueCar savings. Dealers see that they will now be competing against an industry average, not against rock bottom.
CEO/CCO: Lucas Donat
President: Amir Haque
CD: Jennifer Parke
AD: Harold Valderrama
CW: Nick Liebeskind
Exec. Prod.: Elizabeth Espat
Cinematographer: Robby Schaeperkoetter
Prod.: Shawn Bennett
Account Dir.: Tyler Bell
AE: Lauren Olson
Prod. Co./Post: Big Block, Santa Monica
Dir.: Shaun Collings
Exec. Prod.: Pete King
Line Prod.: Brittany Klaus
DP: Jordan Levy
DP (car footage): Greg Baldi
Editorial: Fourth Wall, Santa Monica
Exec. Prod.: Elizabeth Espat
Editor: Adam Pilkington
Ass't Editor: Billy Hall
Color/Telecine: Clark Muller
Sound: POP Sound, Santa Monica
Engineer: Nick Bozzone
Breaks: November 19