Tryg Health Insurance Film ASSAULT by Bacon, Bates Y&R Copenhagen


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Industry Insurance
Media Film
Market Denmark
Agency Bacon
Director Martin Werner
Agency Bates Y&R Copenhagen
Art Director Peder Schack
Copywriter Soren Nohr
Producer Christian Zethner
Account Supervisor Jacob Hastedt
Editor Simon Borch Christiansen
Released April 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: TRYG
Product/Service: INSURANCE
Agency: BATES Y&R
Production Company: BACON, Copenhagen, DENMARK
Date of First Appearance: Apr 30 2011
Copywriter: Søren Nøhr
Art Director: Peder Schack
Agency Producer: Filippa Borg
Account Supervisor: Jacob Hastedt
Advertiser's Supervisor: Christian Bjerring
Producer: Christian Zethner
Director: Martin Werner
Editor: Simon Borch
Post Production: Bacon CPH
Music: Jonas Struck
Account Manager: Pål Katsler
Planner: Susanne Lund
Director Of Photography: Sebastian Blenkov
Editing Company: Bacon CPH

English Description
Train station by night. A train approaches the platform. A woman sits in an almost empty train. A bit further down the wagon there’s a young man in a hooded sweatshirt. The train stops and the woman get off. She walks down the platform, the young man gets off the train too, following her. He approaches from behind without her noticing it. He places his hand on her shoulder. She turns around, surprised. The young man gives her the handbag that she had forgotten in the train. She thanks him. He misses his train - waits for the next one.

Tryg insurance