Tryg Health Insurance Film THIEVES by Bacon, Bates Y&R Copenhagen


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Industry Insurance
Media Film
Market Denmark
Agency Bacon
Director Martin Werner
Agency Bates Y&R Copenhagen
Art Director Peder Schack
Copywriter Soren Nohr
Producer Christian Zethner
Account Supervisor Jacob Hastedt
Editor Simon Borch Christiansen
Released April 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: TRYG
Product/Service: INSURANCE
Agency: BATES Y&R
Production Company: BACON, Copenhagen, DENMARK
Date of First Appearance: Apr 30 2011
Copywriter: Søren Nøhr
Art Director: Peder Schack
Agency Producer: Filippa Borg
Account Supervisor: Jacob Hastedt
Advertiser's Supervisor: Christian Bjerring
Producer: Christian Zethner
Director: Martin Werner
Editor: Simon Borch
Post Production: Bacon CPH
Music: Jonas Struck
Account Manager: Pål Katsler
Planner: Susanne Lund
Director Of Photography: Sebastian Blenkov
Editing Company: Bacon CPH

English Description
A very hot summer day - two teenage girls strolling in deserted parking lot looking into the cars as they pass. A car attracts their attention. They look through the window, step back and look around to see if anybody is in the vicinity. There are none to see. One of the girls picks up a stone and crashes the car window. A dog is lying on the backseat, gasping. The dog is exhausted from heat and dehydration. They pull out the dog, placing it gently on the ground. They give the dog water and it gradually lives up.

Tryg insurance.