Culture Convenience Club Co. Film OTONA TSUTAYA by Hakuhodo Tokyo

OTONA TSUTAYA

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Industry TV & Video Rentals
Media Film
Market Japan
Agency Hakuhodo Tokyo
Production Robot Communications
Released June 2012

Awards

Spikes Asia 2012
Film Retail Outlets, Fast Food Outlets & Restaurants Silver

Credits & Description

Entrant ROBOT COMMUNICATIONS Tokyo, JAPAN
Type of Entry Product & Service
Category Retail Outlets, Fast Food Outlets & Restaurants
Title OTONA TSUTAYA
Advertiser/Client CULTURE CONVENIENCE CLUB CO.,LTD.
Product/Service TSUTAYA, THE DVD RENTAL SHOP
Entrant Company: ROBOT COMMUNICATIONS Tokyo, JAPAN
Advertising Agency: HAKUHODO Tokyo, JAPAN
Production Company ROBOT COMMUNICATIONS Tokyo, JAPAN
Name Position
Shinichiro Hashizume Creative Director
Shinichiro Hashizume Copywriter
Koichi Kosugi Art Director
Hiroki Itagaki Agency Producer
Jiro Iwai Account Supervisor
Tatsuro Hayashi Producer
Kazuma Yamamoto Director
Hideo Okuyama/Rokurota Shimizu Editor
Toru Midorikawa Sound Design/Arrangement
Omnibus Japan Inc. Post Production
Theme Of Otona Tsutaya Music
Patrizio Patrizi Cinematographer
Patrizio Patrizi Cinematographer
Coordinator : Taku Komaya Other Credits
Brief Explanation
The theme of this commercial is movies. How many movies can one see in a lifetime? Moreover, how many GOOD movies can you encounter? How many of them can you call “my favorite”? When you encounter “your” movie, it makes your life happier, and you feel that your heart is enriched. The commercial features elderly people who found their favorite movie. They’ve watched it over and over, so many times that they can say the lines by heart, mimicking the actions of the original actor. These people are now enjoying life because of the movie. To make this point clear, all the other elements have been cut off, such as color and computer graphic treatment, and we selected elderly people only. Movies give a lot of energy to people, and that's what TSUTAYA, the rental DVD shop, is about: the source of energy. In this campaign, we also aimed to cheer up Japan after the earthquake.