Ttnet: LETHAL WEAPON 3 by TBWA\ Istanbul for Ttnet

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Ttnet: LETHAL WEAPON 3

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Industry Consumer & Public services
Media Film
Market Turkey
Agency TBWA\ Istanbul
Director Volkan Karakasoglu
Executive Creative Director Ilkay Gurpinar
Art Director Guney Soykan
Account Supervisor Ipek Turkili
Released June 2011

Awards

Cannes Lions 2011
Film Lions Commercial Public Services Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Product & Service
Category: Commercial Public Services
Title: LETHAL WEAPON 3
Advertiser/Client: TTNET
Product/Service: IPTV TIVIBU DUBBED FILMS
Entrant Company: TBWA\ISTANBUL, TURKEY
Advertising Agency: TBWA\ISTANBUL, TURKEY
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Guney Soykan
Copywriter: Volkan Karakasoglu
Agency Producer: Zeynep Bildirgen
Advertiser's Supervisor: Balca Bicakci Ucan
Planner: Tugyan Celik/Toygun Yilmazer
Account Manager: Esra Yaral
Account Supervisor: Ipek Turkili
Production Company: IMAJ Istanbul, TURKEY
Director: VOLKAN KARAKASOGLU

Brief Explanation:
All the on-screen text in the following commercial have originally been written and screened in Turkish.

In order to assure clarity for the jury, some parts are translated into English in the following version.


Lethal Weapon 3/ENGLISH TRANSLATION

-I'm thinking we should cut the blue wire.
-Wait!
-What?
That's not what I thinking.
-What? Is it maybe the red?
-No. No. I'm thinking that it's
eight minutes and 42 seconds.
We can go upstairs, wait for
the bomb squad, have a cappuccino.
-The bomb squad never gets here on time.
Ok. Anyway. It's eight minutes and 31 seconds.
Rog, please.
-Forget the cappuccino.
-Cutting the red wire ok?

Packshot.

Are you watching the movie?
Or the subtitles?

Dubbed versions are on Tivibu.

Post-Packshot

-What?
-A minute ago you said blue!
-Did i said blue?
-Yes you said blue!