Tuffy Film ALICE GNODDE by Saatchi & Saatchi BrandsRock Cape Town, Velocity Films

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Industry Household maintenance & pet products
Media Film
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Director Gregg Bailey
Creative Director Sammy-Jane Thom
Art Director Larissa Elliott
Copywriter Gavin Whitfield
Producer Mitzi Bunce
Agency Velocity Films
Editor Anthony Lee-Martin
Released February 2011

Credits & Description

Category: Household: Other
Advertiser: TUFFY BRANDS
Production Company: VELOCITY FILMS, Cape Town, SOUTH AFRICA
Date of First Appearance: Feb 18 2011
Creative Director: Gavin Whitfield/Sammy-Jane Thom
Copywriter: Gavin Whitfield
Art Director: Larissa Elliott
Agency Producer: Lee-Anne Jacobz
Advertiser's Supervisor: Rory Murray
Producer: Mitzi Bunce
Director: Gregg Bailey
Editor: Anthony Lee Martin
Sound Design/Arrangement: Arnold Vermaak/Jam
Post Production: Black Ginger
Animation: Black Ginger
Account Manager: Sherhazaad Allie
Director Of Photography: Grant Appleton
Editing Company: Deliverance

English Description
These commercials celebrate the fact that Tuffy 100% refuse bags always come back tougher. To dramatise this each spot shows a protagonist being placed in a nasty situation, only to emerge victorious by uttering a 'tough comeback' to the offending character.

Here we see Alice, who is standing at the milk fridge in a supermarket deciding which milk to buy. Until she is approached by a man making an unwanted advance to her. He says that he knows her from somewhere, and she replies that its possible because she works as a receptionist at a venereal disease clinic. At which point the man retreats.