Tuffy Film Ed Masters by Saatchi & Saatchi BrandsRock Cape Town

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Ed Masters

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Industry Plastic bags, Containers, Packaging & Wrapping
Media Film
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Director Gregg Bailey
Creative Director Sammy-Jane Thom
Art Director Larissa Elliott
Copywriter Gavin Whitfield
Producer Mitzi Bunce
Editor Anthony Lee-Martin
Released December 2010


The Loeries Awards 2011
Film TV & Cinema Commercials - Short format Bronze

Credits & Description

Category: Household: Other
Advertiser: TUFFY BRANDS
Production Company: VELOCITY FILMS, Cape Town, SOUTH AFRICA
Date of First Appearance: Feb 18 2011
Creative Director: Gavin Whitfield/Sammy-Jane Thom
Copywriter: Gavin Whitfield
Art Director: Larissa Elliott
Agency Producer: Lee-Anne Jacobz
Advertiser's Supervisor: Rory Murray
Producer: Mitzi Bunce
Director: Gregg Bailey
Editor: Anthony Lee Martin
Sound Design/Arrangement: Arnold Vermaak/Jam
Post Production: Black Ginger
Animation: Black Ginger
Account Manager: Sherhazaad Allie
Director Of Photography: Grant Appleton
Editing Company: Deliverance

English Description
These commercials celebrate the fact that Tuffy 100% refuse bags always come back tougher. To dramatise this each spot shows a protagonist being placed in a nasty situation, only to emerge victorious by uttering a 'tough comeback' to the offending character.

Here our protagonist Ed Masters is heating up his homemade soup in the office kitchen. When two work collegues join him in the kitchen. One tells him that he enjoyed reading his report and asks who wrote it for him. In his response, Ed asks "who read it for you?"

And quietly walks away.