Turkish Airlines: QR Flags by Mccann Istanbul for Turkish Airlines

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Turkish Airlines: QR Flags

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Industry Airlines
Media Film
Market Turkey
Agency Mccann Istanbul
Released August 2012

Credits & Description

Category: Travel, transport & tourism
Brand: Turkish Airlines
Agency: MCCANN
Country: Turkey
McCann, Turkish Airlines has added a little gamification on top of it by turning it to a London scavenger hunt. When you find and scan the QR Code, you automatically "check-in" to that flag via the mobile site. To win a ticket to one of Turkish Airlinesâ 200 destinations, all you have to do is be the one with most check-ins. Those familiar with location based tools like Foursquare would find this a breeze.
Category: Travel, transport & tourism
Client: Turkish Airlines
Agency: MCCANN
Country: Turkey